Section targeting for Adsense, Infolinks and Kontera Ads

Note: For those who don’t know about Adsense, Infolinks and Kontera:

Adsense is the Google’s Advertisement network which reads a web page and based on keywords on the page, it displays related advertisement links and banners on that page.

Kontera and Infolinks are Inline Text advertisement networks which reads the content of a web page and converts some keywords into a hyperlink on the fly and clicking that hyperlink will lead you to a advertiser page.

The essence of both the type of services is keywords in the page. The article or blog post is the one which supplies major text content in a page. The side bar, header, footer are not really worth to scan for good keyword related to actual content. So to optimize for the best keywords (high earning for publishers), we have to filter out the sidebar, header and footer. Some times it is worth to filter out a portion of main content also. This Search Engine Optimization (SEO) technique is called Section targeting.  This How-To briefs in simple how to implement this technique for three leading providers Google, Kontera and Infolinks.

Advertisement Network Enable Code Disable Code
Google Adsense <!– google_ad_section_start –> <!– google_ad_section_end –>
Kontera <div class=”KonaBody”> </div>

The above table shows how to enable and disable content for keyword. “Enable Code” column provides code to enable the content targeted for keyword search. “Disable code” column provides code to disable this. The above code should be included in your HTML code (In case of visual editor, use HTML mode). Here is an example how to use this.

I am going to talk about some thing which I learned and understood recently. When I was working on my computer…….

<!– google_ad_section_start –>
Ubuntu is the leading Linux Desktop distribution. It also provides Server edition…..
<!– google_ad_section_end –>

This was my experience with Linux. After this incident my view on Linux fan boys changed….

In the above example, less important stories (red in color) won’t be considered by the ad network for targeted advertisement. It will fetch keyword only between the Enable and Disable code (green in color). In case of inline advertisement, the advt links won’t be shown in disabled area.

Another example shown below is for a wordpress blog where only the content of a post is targeted for both Adsense and Kontera.

<!– google_ad_section_start –>
<div class=”KonaBody”>
<?php echo the_content(); ?>
<!– google_ad_section_end –>

This technique should improve earning capability of your web site.  Why can’t you share your experience in comments section?

Share this post


  1. Hi Swamy,

    This is Jonathan from Kontera. Here at Kontera we’re very proud to provide our Publishers with a variety of methods of displaying Kontera on their site. You can learn about our zone and filter tags here:

    In terms of Kontera being a keyword based ad network, I’d actually submit we’re a level beyond that. Thanks to our contextual algorithm, we can actually scan webpages for meaning, not just keywords like our competitors do, allowing us to provide ads that are that much more relevant to your content, leading to even better CTR and CPC.

    Another distinct advantage of Kontera is our exclusive ad network featuring globally recognized brands like Microsoft, Blackberry, L’Oreal, Dove, National Geographic, and Volvo. These premium, often Rich-Media ads are the most attractive to site visitors, offer the best CPC, and are only available on the Kontera network.

    Additionally, Kontera makes sure to take care of our publishers. We’re currently offering a 70% revenue share for all new publishers, which is the highest rate in the industry. We’re also offering new publishers a $50 bonus if they get at least 25,000 U.S. page views during their first 30 day on the network; and we recently lowered our minimum payment threshold from $100 to $50, across all payment methods.

    If you’s like to learn more about the Kontera Network, please visit our Publisher Page:


    – Jonathan Cohen
    Kontera Community Manager

Leave a Reply

Your email address will not be published. Required fields are marked *